So here’s the thing…
It’s quite easy to start an agency. You almost certainly opened your doors with a couple of tame clients in your pocket (brave if you didn’t!). The next few came along by recommendation or just in through the window. You acquired clients because you’re you, you knew and handled them all, you pitched the concept, you helped with the strategy. And, of course, you ran the business.
As you got bigger, things started to change. You couldn’t do it all. You hired more people. You had to ‘manage’ more and be with clients less. But, as you hire more people, you have to keep them busy. So you need to find more clients, even though you’re spreading yourself more thinly. What’s more you need to be selective.
The best way to build your business is to work out what the agency needs. In all honestly, the first thing you really need is probably a dedicated new business person. That’s a big commitment. Yet without somebody doing the hard yards for you, you’ll never find time to do structured new business.
Yes, it’s quite easy to start an agency. The thing is, how do you turn a small one into a medium sized one? Or a medium-sized one into a big one? To do that you need a business development partner that can take your Agency to Brands in the quickest way possible.
We call it A2B marketing
A unique approach that has generated new business opportunities and delivered incredible results for our Clients that have led to millions of pounds of revenue. It’s our Flagship solution and one we continually fine-tune year-on-year.
Many of our Clients’ clients have lead generation and business development needs of their own. This could be to arrange appointments for their sales people, or perhaps to book people on to their events. Whatever their need is, by having us on standby as your trusted business development partner, we can help you solve a problem fast, strengthen your client relationships and even provide additional revenue streams.
Our unique BOOST™ lead generation engine that powers our business development machine. It engages with key influencers and decision makers in major household brands, creates powerful referrals and introductions, and fills your pipeline with super-charged leads.
You’ve heard it before. Accurate and relevant data is the bloodline of any successful B2B marketing campaign. Bluestone provides a range of comprehensive, GDPR-ready, data support services to ensure that your new campaign gets off to a flying start, or that your existing business development operation doesn’t lose momentum.